St Giles EDP
Michael Donovan the Creative Director of St. Giles luxury fragrance house bought alive this scent company as a result of a personal passion for fragrance, nudged and nurtured by some of the greatest talents in the perfume world he knew from his years within the industry. The fragrances are made in collaboration with Master Perfumer Bertrand Duchaufour. The brand was first launched at the internationally renowned store launched Selfridges, Oxford Street, London. Now the company has a partnership in the Arabian Gulf to promote and deliver the brand in the region through pop-ups.
The Overview
.Cent creative by Jo Phillips was approached by Micheal to make digital assets for the website and for social media that would tie into the vision already created for the packaging.
The Result
One film per fragrance with a visual trickery that encases the very essence and power of each scent. Colour-coded to stay on brand with a voice-over from the owner to explore the key ingredients. This set of films was created for perfumer connoisseurs and this is a high-end niche perfume company targeted towards the different facets of our personality we choose to explore day to day via fragrnce.
The Client Response
The thing that I love about working with Jo Phillips on any project is that she thinks outside the box, and her conceptual, cultural and artistic references, collated over decades, are always stimulating and unique. Jo doesn't 'dumb-down' she raises the bar, and her enthusiasm, energy, commitment and instinctive ability to be one step ahead of the zeitgeist make her an invaluable creative partner.
She is also a safe pair of hands - nothing phases her and she can adapt in a split second, turning potential disaster into triumph. When other's let you down, Jo always knows someone who can put it right in time and, when one is on a budget, that makes you sleep a whole lot better!
Michael Donovan Managing Director