Rita DeSario
Rita is a make-up artist who was in need of a rebrand and refresh in order to get into more TV and Film work.
The Brief
Rita approached .Cent Creative initially for a new logo but then saw that far more was needed. So this project became about really drilling down into the very core reasoning behind what Rita really wanted as she grew her career. This turned into a strategy and rebranding project alongside a logo redesign and social media procedure and plan. Rita has a wonderfully global heritage and understands skin tones from a personal perspective as well as a professional one, so the branding reflects her love of colours; an area in which she excels.
The Result
The end game was the emancipation of a creative, Allowing her to first see for herself via this process her uniqueness in a saturated market and then how that could be processed into her visual, web and social media world. The project included a new Logo and Social Media Strategy alongside providing a style guide for future growth so she always stays true to her brand.
Client Response
“I wanted to update my logo and approached Jo Phillips last year. She didn’t hold back! She advised me to actually approach a total rebrand and that she wouldn’t do just a logo because she felt it was not in keeping with where I wanted to go in my working world. Yes, it was difficult to let go of all I had previously built, but with Jo’s constant support, I could see my future much brighter and clearer. Sometimes it takes the removal of comfort to grow!
Ultimately, I would like to say a huge thank you to Jo and her team for all of the work, help and support during the process over the past year of rebranding me, empowering me, and creating my beautiful logo!”