All I C
Isabelle Cerboneschi. trained in law but ended up in style journalism working as the editor-in-chief of the Special Editions of the Swiss daily Le Temps, Her high-end luxury writing included art, fashion, watchmaking, jewellery, architecture, perfumes, and beauty. Her world included greats such as Azzedine Alaïa, Karl Lagerfeld, Nicolas Ghesquière, Frank Gehry, Christian de Portzamparc Helmut Newton and Roy Liechtenstein, In 2017 she moved her world top digital opening her own independent publication ALL-I-C followed one year later with a print version.
The Brief
A meeting almost by accident two lovers of fashion, art and creativity joined together in a meeting of minds. Jo Phillips worked with Isabelle to bring to life a digital site that heralded her to the world of digital. Key to building her new world was to integrate into this new world the heritage and gravitas that came with her worldly knowledge yet present it in a modern new environment.
The Result
.Cent Creative worked alongside this giant of a lifestyle journalist, to birth the very heart of the brand. From colour, tones fonts to logos, copy and layouts. The initial visual representation was created alongside the build of the website. Colours and design were utilised for ease of navigation and to highlight the gravitas of the site, as well as highlighting beautiful visuals created by Isabelle alongside her world-class photographic partners.
The Response
After the successful launch of the brand, Isabelle was approached by a Swiss publisher asking to work with her on launching a print version of the site. .Cent Creative by Jo Phillips was again approached to take the design philosophy and established brand visual and TOV into a print areana. The original design elevated the site and adpated it for a quarterly print magazine. Colours, font TOV and emotive standpoint were all recreated. The company did all the layout and design of the first three issues of the magazine as well as worked on English translations from French texts looking to sustain the emotive elegant writings on Isabelle.