LM Consultancy

Lauren Macaskill a long-standing press and media publicist decided now was the time to strike out on her own. She approached .Cent Creative to create a Logo that summed up her industry know-how alongside unique elements to her business.

The Brief

Having worked with a truly international set of clients and journalists Lauren needed to visual that was elegant, clean, and simple but that highlighted her gravitas.

The Result

To highlight the connective world of Lauren, who asked for a simple clean approach, we choose the shapes of the letters to highlight her knowledge and industry known how alongside her years of experience, subtly linking the letters highlighting her immense industry connections, whilst the handwritten final flourish nods to professional yet personal touch. Clients understand with one glance she has both gravitas and a personal touch.

Client Response

Working with Jo was an absolute dream. After making the leap to start my own company, I decided I needed to create some branding to elevate and inspire. Jo understood my needs and requirements straight away. It was an incredibly easy process and she nailed the design in one! I've received endless compliments about my logo and I couldn't recommend her highly enough!

Lauren Macaskill